Case studies

Real results from brands that put budget on streaming TV.

Six campaigns Bronco ran end to end — the test design, the audience work, and the lift each one produced. Every number below was read against holdouts, matched markets or verified visits, not last-click attribution.

01National wellness 02Premium supplements 03DTC pet nutrition 04Apparel & lifestyle 05Men's grooming 06National beauty

+41%

increase in new-to-file customers, read against matched markets

Case study 01National wellness brand

41% lift in new customers for a national wellness brand

About the brand

A high-end wellness company with a subscription model and a loyal repeat customer base.

Focus

The brand was relaunching its performance strategy and needed an acquisition channel that could lift ROAS and bring in higher-value, new-to-file customers. Bronco tested whether CTV could improve top-of-funnel quality and pull through to search, social and on-site conversion.

28%

lift in total site traffic across exposed regions

41%

increase in new-to-file customers

Lower cost

per qualified visit than non-brand search

How Bronco delivered

01Geo-test frameworkPaired matched DMAs to isolate the true incremental effect of CTV.

02First-party lookalikesModeled audiences from CRM and on-site behavior to expand reach without diluting quality.

03Persona-level optimizationIdentified breakout audiences and shifted spend as results sharpened.

CTV became a permanent part of this brand's acquisition mix — not just driving visits, but the right kind of visits.

Case study 02Premium supplements brand

CTV exposure boosts paid search conversions for a premium supplements brand

About the brand

A premium supplement company looking for clarity on the multi-touch impact of CTV across its other performance channels.

Focus

After years of running CTV without unified measurement, the brand wanted to know whether a CTV impression made someone more likely to convert through another paid channel. Bronco ran a randomized holdout, suppressing part of the audience to measure real incremental lift on search and social.

3.9x

paid search conversions among exposed audiences

3.9x

increase in paid search conversions among exposed audiences

22%

lift in paid search traffic

Materially

improved blended CAC

How Bronco delivered

01Global holdout structureClean control groups so cross-channel lift could be measured, not inferred.

02Statistically rigid thresholds90%+ confidence required before a result counted.

03Full-funnel behavior trackingMapped the path from CTV impression to conversion across every paid touchpoint.

CTV wasn't only a top-of-funnel tactic here — it became the catalyst for conversions across the whole media mix.

52%

lift in direct revenue in exposed regions

Case study 03DTC pet nutrition brand

Regional CTV test drives revenue lift for a DTC pet nutrition brand

About the brand

A fast-growing DTC pet food company known for premium ingredients and strong brand affinity.

Focus

The brand wanted to see how CTV could drive revenue in priority regions and amplify the paid channels it already ran. Bronco executed a geo-based test across top DMAs, later adding programmatic audio to reinforce frequency.

52%

lift in direct revenue in exposed regions

1.3x

total site revenue during the test window

29%

net lift in high-priority DMAs

How Bronco delivered

01DMA-level testingFocused on 20+ high-value markets to measure real regional impact.

02Audience depthCombined pet-ownership signals with health-conscious consumer behavior.

03Omnichannel frequencyAdded audio placements to boost recall and improve efficiency.

With a lower cost per qualified visit than non-brand search, the brand scaled CTV spend by more than 50%.

Case study 04Apparel & lifestyle retailer

Apparel retailer sees 3.1x incrementality through CTV prospecting

About the brand

A premium apparel and lifestyle retailer with a strong brand voice and high repeat purchase rates.

Focus

The retailer needed to reach new audiences and grow online sales using CTV assets it had already produced. Bronco built a custom targeting plan to drive qualified traffic and validate incrementality.

3.1x

incremental lift, verified against a controlled holdout

3.1x

incremental lift from CTV prospecting

48%

incremental lift from CTV retargeting

Verified

positive ROI via holdout-based testing

How Bronco delivered

01Market selectionIdentified DMAs aligned with the retailer's natural sales patterns.

02Controlled holdout testWithheld spend in matched markets to quantify true incremental return.

03Incrementality verificationThird-party measurement showed attribution models were undercounting CTV's contribution.

The brand proved CTV's measurable impact and expanded investment for future seasonal pushes.

46,000+

verified store visits traced back to the campaign

Case study 05Men's grooming brand

14% retail sales lift through CTV plus location targeting

About the brand

A national men's grooming brand sold across big-box and specialty retailers.

Focus

The brand wanted to drive in-store sales and reach shoppers at the moment of purchase consideration. Bronco layered location-based targeting with CTV and mobile retargeting to influence both awareness and store visitation.

46,000+

verified store visits

14%

incremental sales lift in exposed stores

of all visits traced back to CTV impressions

How Bronco delivered

01Audience targetingPast purchasers, high-indexing categories and competitive brand shoppers.

02Location intelligenceReached customers near key retail locations while they were in market.

03Cross-screen reinforcementRetargeted shoppers who saw a CTV impression to close the loop on mobile.

The combined CTV and mobile approach drove measurable retail lift across every major store partner.

Case study 06National beauty retailer

National beauty retailer accelerates new store traffic with localized CTV

About the brand

A leading national beauty retailer expanding its physical footprint and driving foot traffic to new store openings.

Focus

The retailer needed precision targeting to reach high-potential customers around each new location. Bronco built a localized strategy using competitive conquesting, behavioral audiences and proximity-based delivery.

2.3x

faster to visitation benchmarks in supported markets

New stores

reached visitation benchmarks 2.3x faster

42%

faster time-to-average-traffic vs. unsupported stores

Significant

incremental visits tied directly to CTV exposure

How Bronco delivered

01Location-based audiencesTargeted beauty shoppers and competitor store visitors.

02Proximity targetingCustom radius zones kept delivery relevant and efficient.

03Data-driven local rolloutEvery store launch was supported with a tailored audience mix.

The retailer now uses Bronco for every geo-driven store launch.

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